Music Marketing Blog Post #1

             Oftentimes, when dealing with large, time-consuming assignments, students become wrapped up in the work and lose track of important aspects. That's why, when assigned the Music Marketing project, my group and I realized and noted that each separate component had to be considered, planned, and executed effectively. We took great care to ensure our attention to every part of the process and to eliminate possibility of one topic being forgotten. One part of this mission included a planning sheet in which we divided the class periods received to work on the project and dedicated each to a specific part of the assignment. On the day the project was assigned, we mainly focused on becoming familiar with our genre, song, and potential audience. However, during the following class period, our planning began.

             On Thursday, January 18, we decided we would complete our case study chart. We separated the record companies, assigning two group members per institution. Then, the "partners" collectively conducted research on the company as a whole and later each picked an artist to do the specific case studies on. That class, we successfully finished the chart portion of the project. In the outline we created, the class period on Monday, January 23, would be dedicated to planning the artist's marketing strategy and building a base for the brand. While three members of our group were absent that day, Nico, the fourth member, created a google docs in class and shared it with us all, ensuring we could all contribute to the plan from home. That day, the essential questions recommended to be considered were answered; consequently, the base for our marketing campaign was set. 

   

              More recently, on Wednesday, January 25, we took it upon ourselves to thoroughly plan our music video. We collectively decided on the type of video we would produce (promo mixed with storytelling), decided on a storyline, planned filming locations, and even separated the lyrics based on what part of the story they would be dedicated to. The screenshot attached elicits our lyric separation and planning process; the separate colors represent the different sections of the video that will align with those lyrics. On Wednesday we also began our storyboarding process, as we had freshly discussed the music video. While we did not complete our entire storyboard, we successfully set a basis of the setting and captured the essence of our video in the few slides we were able to fulfill. I took our paper home and, with the help of my group, will complete it tonight. 

              Concerning future plans, we have various more aspects planned in order to realize our Music Marketing project in a thorough, effective manner. On Saturday, January 28, we will meet at our group member, Taylor's, aunt's house, as she has a farm-style backyard that will compliment our campaign extremely well. We plan on filming for a large part of the morning and into the early afternoon, attempting to gather as much coherent, fortunate footage as possible. The editing of the music video will take place over two days: Saturday, after our filming process is complete, and Sunday, January 29. The other major component of our project, the PowerPoint, will be arranged on Monday, January 30, and Tuesday, January 31. We dedicated two days for both these aspects due to their weight on the overall submission; the music video and our presentation are intensely important in the communication of our plan and campaign. As we already completed the base for our marketing, the presentation building will mainly consist of translating our outline in increased detail and in an organized manner. 

             Overall, it has been a pleasure working with my group. We all brainstorm very well together and contribute individually to the same extents; there is not one person that works more than the other. I am very excited to witness and complete our final product.