Below is my (lengthy) Critical Reflection of Lauren, Abby, Riley, and I's documentary Shifting Success:
The opinion documentary Shifting Success strives to respond to one primary question: Is redirection in life, although unexpected and unwanted, always a negative, sorrowful experience? Through the depiction of two subjects, Fernanda Zalfa and Giuseppe Norrito, the piece encompasses the positivity and brilliance that conditional career pivots may ultimately introduce, composing the thesis: Career redirection may fundamentally alter one’s reality; however, the changes one endures may nonetheless be beneficial and constructive in the long run.
Structured in a chronological manner, Shifting Success portrays the journeys of both Fernanda and Joey’s career redirection, intertwining their narratives in an attempt to suggest the overwhelming similarity between the two subjects’ experiences. While detailing Fernanda’s switch from a set-designer in Brazil to a small-business owner in Florida along with Joey’s adjustment from a baseball player to a police officer, the opinion documentary, produced by myself, and my group members, Lauren Del Barrio, Abby Chaiet, and Riley Orovitz, employs a plethora of technical elements aiming to effectively translate the subjects’ inspiring stories and communicating the overall enlightening theme of positive digression. One cognitive production choice made in Shifting Success was to adhere to conventional biographical documentary techniques, aspiring to construct a well-mannered extract detailing both Fernanda and Joey appropriately. As a group, we concurred that the primary conventions necessary to incorporate into the documentary included archived footage and staged b-roll, compliant choices that, in reflection, I feel were necessary and correct in order to properly convey the subjects’ narratives and translate the positivity and normalcy of redirection to audiences.
Providing the biographical genre of the documentary, archived footage became a primary, essential tool in Shifting Success’s storytelling. In order to properly convey both character’s stories, collecting and integrating archived footage of both Fernanda and Joey would be essential in illustrating the subjects’ experience in their past careers, a technique we gained knowledge and familiarity with by viewing a plethora of outside op-docs, predominantly by the New York Times. Two pieces that deeply impacted our execution were The Price of Certainty, by Daniele Anastasion, and No Guns for Christmas, by Steven Bognar and Julia Reichert, a couple of short opinion documentaries with a heavy reliance on archived footage. Utilizing our research and accumulated knowledge from both pieces, we concluded that, for Joey, this technique would primarily entail the portrayal of stored images depicting him as a baseball player through a range of ages, a decision I now partly critique merely due to the film filter attached to the images. Although a deliberate and meaningful choice, in hindsight, the filter appears as cheesy and mal-edited. On the other hand, Fernanda’s archived footage would be mainly composed of her past set-design and animation projects due to her lack of pictures from Globo, the TV company of her employment.
As a result of Fernanda’s scarcity in past personal images, the necessity for the biographical documentary convention of staged b-roll became increasingly apparent, another practice we explored through research. By viewing the Netflix episodic documentary Abstract: The Art of Design, specifically the episode following costume designer Ruth E. Carter, Lauren, Abby, Riley, and I formulated a proposition for Shifting Success. Similarly to Fernanda, it may be concluded that Abstract lacked footage from Carter’s initiation into costume design, leading to the piece including animated sequences and performed scenes to illustrate the subject’s past roles. While we would not mirror the documentary’s animation, my group and I took inspiration from the performed sequences in Abstract and concluded Fernanda’s past at Globo should be highlighted in a similar manner, a conclusion we carried out effectively through her staged working scenes illustrated in the documentary.
Through our adherence to conventional biographical documentary techniques, I feel Lauren, Abby, Riley, and I successfully represented Joey and Fernanda, in a fitting, coherent, and meaningful manner. However, beyond the two subjects, our piece aimed to encompass and reflect all individuals who have overcome career adversity, seeking to highlight the courage and determination the social group elicits through their stories. Initially, my team members and I were determined to formulate a piece merely depicting Joey’s transition from baseball to policing, focusing primarily on how unexpected events, such as an injury, may fundamentally impact one’s world, an obviously altered plan. Despite my personal excitement to capture my mom’s enthralling journey, in reflection I believe the expansion of our documentary to include two subjects was also essential in assisting the depiction of the intended social group: Workers enduring career-related hardships. By illustrating both Joey and Fernanda’s narratives, Shifting Success manufactures a greater sense of community, consequently suggesting that the subjects represent a greater force. The parallel editing between the distinct steps in both Joey and Fernanda’s stories further encompasses the idea that the subjects underwent similar career adversity and paved resembling new paths, thus effectively tying a group to the project through the double example and reinforcing the representation of the social group as a whole.
Nevertheless, the intended audience for Shifting Success is not composed of individuals who have endured career adversity. Instead, the documentary aims to engage with audiences who may encounter obstacles resembling Joey and Fernanda’s in the future. Lauren, Abby, Riley, and I primarily concluded that the deliberate target audience should include young adults of all genders, ranging from ages seventeen to twenty-four, attending school or preparing to enter the workforce in any manner. As insecurities from school and pressures from the outside world arise, young adults may feel increasingly lost and purposeless, a recurring process that magnifies insecurities and unfortunately debilitates many. Specifically, by aiming Shifting Success at this assortment of viewers, we purposed to demonstrate the positivity in switching careers and normalcy of career uncertainty, attempting to relieve the social coercion the audience may feel to make the “correct” career decision. Although, in hindsight, I would suggest to my group the addition of a voiceover in order to clarify the message to the young audience, I feel that by depicting two subjects, Fernanda and Joey, who had seemingly settled their adult lives and later completely altered their paths, Shifting Success demonstrates that even those who appear perfectly composed may endure professional adversity and humility, thus sympathizing with and reassuring the audience that their hardships are not uncommon or a result of incapacity.
Whilst a challenging and testing experience, my participation in the production process of the documentary Shifting Success was a deeply formative and insightful journey which strengthened mine and my group’s skills as media students and aspiring communications workers. Yet, Shifting Success was not merely impactful in the technical experience it provided me with. In actuality, as a member of the intended target audience, I too feel relieved and reassured that my future path may shift, many of which may ultimately result in my success even if unplanned and despite whichever decision I make as a young adult.