Friday, March 22, 2024

How you get the view

For this week's social media posts, Lauren and I concluded that a good measure would be to post short episode previews, such as the mini-trailers from the Chef's Table Instagram I detailed in one of my previous blog posts. While the footage for Abby and Riley are on Lauren's phone, Constanza's, Josh's, and Sai's interviews, as well as b-roll, are all saved onto my camera roll, a division causing us to create the episode teasers separately. 

Each reel encompasses what would be the beginning of each episode, with the subjects introducing themselves, their job, and how they grew to gain their position, a strategic decision we hope will interest audiences enough to garner viewership for the documentary. Concerning Josh and Sai's preview, as they will be the main extract produced for the portfolio, although the trailer illustrates the beginning of the episode, Lauren and I plan on focusing the 5 minute piece on the middle and end portions of their stories, as the creation process is primarily discusses during those segments. Moreover, Lauren and I concluded that a mere 30 seconds per subject would be optimal to maintain audience attention as well as enough to demonstrate the subjects' initial stories while simultaneously preventing the revelation of too many details. 

Below are the trailers I made for Josh, Sai, and Constanza. 

  

Upon posting the videos to social media, I formulated a simple caption directed at marketing the documentary and drawing viewership. Furthermore, for each teaser, I included the subject's 'signature' emojis, as done on our previous posts, which indicate the medium dealt with in the specific episode. Here are the descriptions for the yearbook and podcast publications: 



Lastly, Lauren and I decided that reposting the reels onto the Instagram's stories and saving the clips onto the page's highlight reels would essential to ensuring maximum follower interaction with the media text. 

Honestly, I never in my life imagined I would put in this much effort into an Instagram account, but it is kind of fun!

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