Styling the brand

As I stated on my last blog post, Lauren and I have begun our social media journey earlier than expected and therefore are currently required to tackle a plethora of obstacles regarding the task, one being the "look" of our brand. Specifically, the documentary's logo. In an attempt to gain inspiration, Lauren and I turned to our favorite model: Abstract. 

Below is the brand logo for the Netflix documentary.

As may be seen, the Abstract logo includes a multitude of colors, mirroring the composition of a rainbow likely in representation of the many diverse forms of art encompassed in the series, a color theory detail Lauren and I deeply admired and noted as an option for our own design. In addition, below the main title, the tag line "the art of design" is listed, a structural component we also decided would work perfectly for the logo of our documentary. Utilizing these two concepts, Lauren and I formulated the idea below.

In awe of the main idea surrounding our documentary being the creation of media through the three main mediums, we brainstormed the title "Create: Breathing Life into Every Medium," a name largely representative of the content within our piece. Mine and Lauren's decision to include images of within 3 of the letters marks a further attempt to elicit the three mediums covered in the extract, with the first being a podcast set, the second a yearbook template, and the third a movie theater. Modelling Abstract's logo, however, the blue demonstrated in ours purposes to symbolize the artistry encompasses in the documentary, considering blue is one of the main shades associated with creativity. Moreover, the inclusion of the tag line under the larger title solidifies another organizational feature inspired by our main muse for this project, Abstract. 

Yet, upon concluding this design, Lauren and I reflected, both agreeing that the contrast between the blue and the black and white photos created a stark and unsettling look. Consequently, we began working on another option. 

Here is what we came up with:

Although the switch from blue to black defeats the color theory purpose of the logo, Lauren and I both believe that establishing a coherent and pleasing aesthetic for our brand is more important than an intricate, minor detail audiences likely will not perceive. With the black, our documentary's socials will appear increasingly attractive and artistic, thus likely drawing in more followers than a messy and non-matching layout would. 

Once again, I must applaud Lauren for her Canva mastery; if it were up to me to design a logo alone, our Instagram would gain only one follower (my personal account).