Instagram masterminds

As Lauren and I prepare to officially close off our A level portfolio project, we have considered the final Instagram posts we will make to promote our documentary. Last week, we decided we were missing a type of publication that interacted with audiences and followers, thus leading to us posting a Q&A on the Instagram's story for viewers to inquire us on any curiosities. In order to ensure we received responses, we highly encouraged our friends to view our social media page and come up with their own questions for us to repost and address. Below are the story prompting inquiries along with some of the responses we crafted.

All the stories surrounding this interaction are saved in a highlight on our Instagram page titled "q&a."

Interestingly, one of the questions asked regarded where the documentary would be released. Not knowing an answer, Lauren and I cleverly responded stating "Announcement coming soon..." thus buying us time to figure out the primary distribution method. Eventually, we concluded Hulu would be optimal given the high number of small-scale documentaries often included on their platform. In order to officially "announce" this fact, as we previously promised we would, Lauren crafted an official poster for our documentary, including the Hulu logo and release date at the bottom. Here is the key art my partner formulated along with the Instagram post caption we felt was right for this reveal:

Moving into this week, Lauren and I have planned four final posts that will conclude the social media component of our portfolio project. Firstly, we will "repost" the link to our completed magazine article (illustrated on my last blog post) on our Instagram story as a further marketing tool for the production process of Create, considering the article focuses on the directors, and as a way to intrigue audiences to anticipate the documentary's release. Below is the magazine story we crafted.

Furthermore, we will make 2 feed posts anticipating the upcoming release of the documentary. While the first will dictate that there is one day until Create is out, the second will confirm that the documentary was official released. Lastly, we will post a link to the documentary on "Hulu" for followers to finally get a look at the piece they have waited on during the course of this entire project. 

2 out of 3 done! We're getting close...